Can we just start this off by saying, I still struggle with marketing myself. There. I said it. You know my secret. I still find it hard to define the line between marketing myself and sounding like a total used car salesman.
Fortunately (and unfortunately at the same time), most people struggle to put themselves out there in this way. It feels grimy most of the time! You're not alone if you're feeling this way too. Feel free to read my secret that I let you in on in sentence 1 over and over and over.
Marketing yourself is a weird concept. You're putting yourself out there, saying "Hey, this is what I have to offer," and hoping people love all that you are. While it sounds easy in theory, marketing yourself is also very scary!
You have to be completely vulnerable, confident in yourself and comfortable with whatever you're selling. *Insert mild melt down (including sweaty palms, dry mouth and bug eyed expression) here.*
So why is it that we have such a hard time marketing ourselves?
The Three C's (+ an R) To An Uncomfortable Marketing Scenario.
C #1 : Confidence
Simple. We lack confidence in ourselves and our product. Self-doubt starts to kick us in the rear and suddenly we feel like what we're selling is a flop and so are we.
This is killer to your marketing plans. In reality, if you're confident in yourself and what you have to offer this world - nothing and no one else matters.
You need to be confident enough to go into a room and convince whoever you're selling to that they would die without you or your product or you. (Not literally, of course.) You don't have to be cocky or overly sales pitchy, just have enough faith in yourself to know that you are hot shit and these people need what you're offering.
Say it less with your words and more with your vibe. People are like sharks when you're selling to them. They can sniff your fear and will eat you alive. If you build up the confidence to know you're what they're looking for, they're way more likely to pick up what you're putting down!
C #2 : Courage
Talking to people is scary! I was a shy little girl for a big chunk of my life. I didn't like putting myself out there and wanted nothing more than to hide when people started talking to me. Who!? Me!? Excuse me while I run full speed away from you and pretend like you didn't just ask me how I'm doing!
Courage is crucial. You gotta start learning to just talk to people. Randomly. I'm at a point in my life now where I will talk to anyone who will talk to me. The other day I told the Starbucks guy that his voice was sultry and he should be a meditation teacher. Probably didn't need to put that out into the universe, but I thought he should know!
Moral of the story, let a little more conversation through your brain's filter. Start spewing random thoughts out there and see what kind of conversation comes up. Obviously make sure your conversation is relevant to what is going on around you - you don't want to sound like you're a little coo coo. Then you might get the adverse effect!
Start putting yourself out there and practicing your courage in your daily life. It's a great place to practice!
C #3 : Commitment
When we start trying to sell what we have to offer, it's time to commit. This is when people can really get cold feet.
"WAIT! What if I don't want to do this? What if this isn't what I want my brand to stand for? What if I change my mind in 5 years?"
Selling what you've currently got going on doesn't have to be some huge commitment. You're allowed to grow and level up as your passion grows. You don't have to commit to anything. That's one of the best parts about life! Things are always evolving and changing. Always do what feels right to you!
& The R : Rejection
Ouch. That infamous R word. We all hate it, but fortunately there is a lot to learn in rejection. Rejection can be viewed in many different ways. Some people see rejection as not as many people showing interest in what they're offering, while others see rejection as people being completely turned off to what they're selling and verbally letting them know.
Whatever your form of rejection may be - it sucks! But, it is no reason to give up. Not everyone will like what you're creating and that is totally okay. There are going to be people out there that can't imagine their lives without what you're producing. People are different and that is one of the beauties of life.
Be a little kinder to yourself, lower your immediate expectations as far as reactions go and just keep pushing along. You're only failing if you're quitting.
You never know what reaction people will have to you if you don't put yourself out there. Your confidence and courage will take you a long way if you let them. Just have faith in yourself and don't be afraid of a little rejection.
My favorite journal ever:
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